Hermès – Festival des Métiers

Overview

Exhibition open to the public.
Opening cocktail and press event Overall coordination: orchestration and guidance
Guest: Press event: 30 journalists,
Opening: 400 invitees,
Exhibition: 17.000 visitors Client: JONAK GMBH & Co KG

Highlights

• Adjustment of Hermès concept to be able to use the special location Stallburg
• Promotion for this event
• Was accessible to the public
• To be able to look behind the scenes of such a luxury brand
• To get close ups
• New way of promotion for Hermès