Hermès – Festival des Métiers

Overview

Exhibition open to the public.
Opening cocktail and press event Overall coordination: Orchestration and guidance
Guest: press event: 30 journalist,
Opening: 400 invitees,
exhibition: 17.000 visitors Client: JONAK GMBH & Co KG

Highlights

• Adjustment of Hermès’ concept to be able to use the special location Stallburg
• Promotion of this event
• Was accessible for the public
• To be able to look behind the scenes of such a luxury brand
• To get close ups
• new kind of promotion for hermès